This year will mark 10 years since the plucky, private search engine, designed to rival Google but with a focus on private browsing, first made its way on to hacker forums and Reddit. According to Gabriel Weinberg, founder of the alternative search engine DuckDuckGo, getting privacy on the web “should be as easy as closing the blinds”. Search giant Google holds millions of points of data on every user, far more than the amount of data the average Facebook user has given up, from your daily movements to your phone history.īut one internet search company believes things could be different. The Cambridge Analytica scandal showed how tech giants have come to flaunt user privacy, as the political research company used tools provided by Facebook to obtain data on millions of users from an app developer. After years of giving data up laissez-faire, more people are realising the web has made nearly every aspect of their lives visible to advertisers and tech companies in ways they hadn’t imagined.
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